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Privacy Policy

Your privacy is important to the National Institute on Media and the Family and we want you to feel as comfortable as possible visiting our Web site and using our services. This Privacy Policy and Agreement (“Privacy Policy”) will tell you what information we collect about you and about your use of our Web site. It will explain how we protect that information and what choices you have about how it is used. We urge you to read this Privacy Policy carefully so that you will understand clearly both our commitment to you and your privacy, and how we may collect and use information. By using the, you agree to the terms of this Privacy Policy and acknowledge that you are at least 18 years old and competent to enter into this Agreement to use the Service.

The National Institute on Media and the Family is an independent, nonprofit organization whose goal is to build users’ trust and confidence in the Internet by promoting the use of fair information practices. routinely collects, as do most other Web sites, information on Web site visitors. We will inform you of the following in this Privacy Policy:

  • What personally identifiable information of yours is collected;
  • What organization is collecting the information;
  • How the information is used;
  • With whom the information may be shared;
  • What choices are available regarding collection, use and distribution of the information;
  • What kind of security procedures are in place to protect the loss, misuse or alteration of information under our control; and,
  • How you can correct any inaccuracies in the information.

Information collection and use collects personally identifiable information when you register for a account, when you use certain products or services, when you visit pages, and when you enter promotions or sweepstakes through

When you register with, we ask for personally identifiable information including geographic and demographic information. Once you register with and sign in to our services, you are not anonymous to us.

We use this registration information to provide certain services to you, such as a personalization feature that remembers what services you have used in the past and services you are qualified to use.

We also use the personally identifiable information to better understand our audience and within the email services we provide, to provide personalized services to you, and to contact you about content updates, specials and new products. server statistics’s server software collects the Internet domain of the server of visitors; the date and time they visited; the type of browser and operating system they use; and the path they took through This standard information is collected by most Web sites. uses this information to improve the general functionality of the site, and to determine an aggregate but not individual picture of’s visitors.

Our server software does not collect nor recognize visitor’s email addresses or their identities unless they register with the National Institute on Media and the Family and/or request services provided by also automatically receives and records information on our server logs from your browser including your IP address, cookie information and the page you requested.

Information sharing and disclosure will not sell or rent your personally identifiable information to anyone. may send personally identifiable information about you to other companies or people when:

  • You’ve given us your consent to share the information;
  • Your information is required to provide the product or service we offer as a part of;
  • We need to send the information to companies who work on behalf of to provide a product or service to you. (Unless we tell you differently, these companies do not have any right to use the personally identifiable information we provide to them beyond what is necessary to assist us.);
  • Required to comply with valid legal requirements, such as laws, regulations, subpoenas, search warrants, court orders or legal process; or
  • We find that your actions on violate the Terms of Service or any of our usage guidelines for specific products or services. also may have links to other web sites operated by companies that are not related to and are independent of National Institute on Media and the Family and for which we are not responsible for the privacy of those sites. If you chose to link to a third party web site, you should review the privacy policy posted on that web site to understand how that web site collects and uses your personal information. email updates provides its visitors with email update services to notify subscribers of new information and services on the site. does not and will not rent, sell, barter or give away our subscriber lists or subscribers’ names or email addresses for use by outside parties’ email solicitations. Please note that although most e-mail messages are deleted after we respond, in certain cases hard copies or data from certain e-mail correspondence may be kept on file. If this occurs, any such copy or data will be stored in a secure location, and information from these messages will not be used for marketing purposes. email update subscribers may remove themselves from the update service at any time by choosing not to receive our email updates and by clicking here. Children’s Privacy

The National Institute on Media and the Family complies with the Children’s Online Privacy Protection Act. We do not intentionally collect personal information from children 13 and under. Site visitors under 13 years of age should not submit personal information on this site. Personal information can include your name, age, address, or even email address. cookies sets and accesses cookies on your computer in order to give you access to this site and to provide certain personalization services. Cookies are small computer files that we transfer to your computer’s hard drive that allow us to know how often someone visits a site and the activities they conduct while on that site (such as the chat rooms you visited, whether you submitted orders for products, etc.). The information collected by cookies helps us dynamically generate advertising and content on web pages or in emails specifically designed for you and also allows us to statistically monitor how many people are using our site and selected sponsors’ and advertisers’ sites, or opening our emails, and for what purposes. We may use cookie information to target certain advertisements to your browser or to determine the popularity of certain content or advertisements.

Your browser software can be set to reject all cookies. Most browsers offer instructions on how to reset the browser to reject cookies in the “Help” section of the toolbar. If you reject our cookie, certain of the functions and conveniences of our site may not work properly but you do not have to accept our cookie in order to productively use our site. While it may be possible to link non-personal cookie information to Personal Information collected in other ways, we want you to know that if you accept our cookie we will not, without your consent, link the cookie information we collect to Personal Information you provide to us on our site.

Editing and updating your profile information gives you the ability to edit your profile and preferences at any time. You should be aware that it is not technologically possible to remove each and every record of the information you have provided to the National Institute on Media and the Family from our servers. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personal Information may exist in a non-erasable form that will be difficult or impossible for us to locate. Nevertheless, we promise that upon receiving your request, all Personal Information stored in the databases we actively use for research and daily business activities, and other readily searchable media, will be deleted.


The National Institute on Media and the Family wants your Personal Information to remain as secure as possible.

Your profile information is password-protected for your privacy and security.

As a security measure, your Personal Information is also kept physically separate on a separate server where your password is encrypted and stored on a database. On the employee side, only a limited number of the National Institute on Media and the Family employees are authorized to access your Personal Information. All the National Institute on Media and the Family employees must abide by our Privacy Policy and those who violate our Privacy Policy are subject to disciplinary action, up to and including termination. Although we will make every reasonable effort to protect your Personal Information from loss, misuse, or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that thieves could find a way to thwart our security systems.

Changes to this privacy policy may amend this policy from time to time. If we make any substantial changes in the way we use your personal information we will notify you by posting a prominent announcement on our pages.

Privacy as it applies to the Internet is a dynamic, rapidly developing area. In the future, we may make significant changes to our privacy policy affecting the use of the Personal Information we collect. We will notify you by email of any significant changes concerning our use of your Personal Information and obtain your “opt-in” consent to any significant new uses of your Personal Information if it was collected from you prior to a significant change in this policy. We may also make non-significant changes to our Privacy Policy that generally will not affect our use of your Personal Information and we generally will not notify you of these non-significant changes. You should check this posted Privacy Policy for any non-significant changes. If you do not agree to the terms of this Privacy Policy or any revised policy, please exit the site immediately.

Questions and Contacting

If you have any questions, concerns, complaints or comments regarding this Privacy Policy, please contact us as follows:

In writing: National Institute on Media and the Family
Riverside Professional Building
606 24th Avenue South, Suite 606
Minneapolis, MN 55454

By e-mail form

By telephone: Local 612-672-5437
Toll-free 888-672-5437