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August 3, 2000
Blois Olson 651-221-1999
Brad Robideau 651-221-1999
New School Communications
TV + Bedroom = Lower Grades
MediaQuotient® Study Reveals

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Contact: Blois Olson
New School Communications

(MINNEAPOLIS)— August 3, 2000. The National Institute on Media and the Family announced today that children who have televisions in their bedrooms watch more TV, have less family interaction, and have worse grades than those who don't. The findings are updated statistics from the on-going MediaQuotient: National Survey of Family Media Habits, Knowledge and Attitudes study, a comprehensive database of American family media habits.

The study reveals a concrete relationship between a family's media habits and school performance. It also indicates that parents who demonstrate a high awareness of the effects of media on their children's lives, monitor media's use, and encourage alternative activities to electronic media, are more likely to have children who do better in school.

MediaQuotient also revealed that kids who have TVs in the bedroom:

  • Get worse grades

  • Watch 5.5 hours more TV each week (the average is already 25 hours a week!)

  • Engage in fewer activities that don't involve electronic media

  • Read fewer books

"None of this means that every child who has a television in his or her bedroom will stop reading, playing baseball, or receive failing grades," said David Walsh, Ph.D., President and Founder of the Minneapolis-based National Institute on Media and the Family. "But because most of the parents in this country are allowing children to have TVs in their bedrooms, they should know that there may be some consequences attached to that decision."

According to Kaiser Family Foundation's &quo;Kids & Media @ the New Millennium," 1999 study, 65 percent of school-age children (ages 8 - 18) have a television set in their bedroom.

The National Institute on Media and the Family is the world's leading and most respected research-based organization on the positive and harmful effects of media on children and youth. The National Institute on Media and the Family is an independent, nonpartisan, nonsectarian, and nonprofit organization that is based on research, education, and advocacy. Its MediaWise® movement is being adopted in communities throughout the country to help families make wiser media choices and encourage parents to "Watch What Your Kids Watch." For more information, please visit and on the Web or call 1-888-672-5437.

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©2005 National Institute on Media and the Family.