Douglas A. Gentile,
Director of Research
Dr. Douglas Gentile is a developmental psychologist
and the Director of Research for the National Institute
on Media and the Family, an organization devoted
to maximizing the benefits and minimizing the harm
of media on children and families through research,
education and advocacy. His experience includes
over 19 years conducting research with children
and adults. Dr. Gentile has authored numerous studies,
including :"Frogs Sell Beer: The Effects of
Beer Advertisements on Adolescent Drinking Knowledge,
Attitudes, and Behavior;" "The Effects
of Violent Video Game Habits on Adolescent Aggressive
Attitudes and Behaviors;" "A Validity
Test of Movie, Television, and Video Game Ratings;"
and "A Normative Study of Family Media Habits."
He is the editor of the recent book Media Violence
and Children: A Complete Guide for Parents and Professionals.
One of the National Institute on Media and the
Family's core purposes is to conduct research on
media's impact on children. As the leader of this
effort, Dr. Gentile develops and conducts research
projects designed to give parents and other caregivers
the kind of information they need and want to make
informed media choices for their children. The Institute
is currently studying the effects of video game
violence on adolescents' aggressive attitudes and
behaviors, and the effects of media habits on children's
peer relations and acceptance. Dr. Gentile has just
finished editing a newly released book, Media Violence
and Children, a first-of-it's-kind reference book
on the topic of media violence.
Dr. Gentile speaks regularly to community, education,
health care, and parent groups. Praised as an engaging
and energetic speaker, he speaks about issues such
as the connection between media and brain development,
the effects of television and video game violence,
the effects of tobacco and alcohol advertising on
adolescents, and the psychology of advertising.
He has been featured on such shows as National Public
Radio's Morning Edition and Public Radio
International's To the Point, and his work
has been reported on NBC's Today Show, in
the New York Times, Washington Post, Los Angeles
Times, as well as numerous other newspapers
and television stations.
Dr. Gentile received his doctorate in child psychology
from the University of Minnesota. Prior to joining
the National Institute, he worked as a market researcher,
a math instructor, and served as test developer
and data analyst for Educational Testing Service
in Princeton, New Jersey. He is currently on the
faculty at Iowa State University, teaching psychology
and conducting research in the Media Research Lab,
which he directs. He is on the editorial board of
the Journal of Applied Developmental Psychology.
He was recently named Research Fellow by the Institute
of Science and Society at Iowa State. He lives in
Ames, Iowa with his wife Tara and daughter Lauren.
Comments and Evaluations
Children & Domestic Violence: Perspectives and
- Good visual
- Very knowledgeable speaker
- Made a strong impact on the group
- I wanted to hear all and know what I can do now
- Very interesting-presented clearly
Media Effects as a Risk Factor for Children
(January 6, 1999)
- Wow! Powerful influence - excellent information
- Very knowledgeable
Governor's Scholar's Winter Institute 1999
- Your message was superb.