| Founded by
David Walsh, Ph.D. in 1996, the
National Institute on Media and
the Family, the leading organization
examining the impact of electronic
media on families, has worked
tirelessly to help parents and
communities watch what our kids
watch. Follow these links to learn
more about who we are and how
you can become part of the MediaWise
The National Institute on Media
and the Family is the world's
leading and most respected research-based
organization on the positive and
harmful effects of media on children
and youth. The National Institute
on Media and the Family is an
independent, nonpartisan, nonsectarian,
and nonprofit organization that
is based on research, education,
and advocacy. Its MediaWise®
movement is being adopted in communities
throughout the country to help
families make wiser media choices
and encourage parents to Watch
What their Kids Watch. .
Our mission is to maximize the
benefits and minimize the harm
of media on children and families
through research, education, and
Our vision is to build healthy
families and communities through
the wise use of media.
We do not advocate censorship
of any kind. We are committed
to partnering with parents and
other caregivers, organizations,
and corporations in using the
power of the free market to create
healthier media choices for families,
so that we have healthier, less
violent communities. We seek to
educate and inform the public,
and to encourage practices and
policies that promote positive
change in the production and use
of mass media.
Founded by psychologist David
Walsh, Ph.D. in 1996, the Institute
is a nonprofit, national resource
center for research, information,
and education about the impact
of the media on children and families.
about the impact of media
on children, and gives people
who care about children
the resources they need
to make informed choices.
MediaWise is a initiative
of the National Institute
on Media and the Family,
a non-profit organization.
Would you like an Institute
to speak to your organization?
Fill out our online
of our reports are in Adobe Acrobat
Portable Document Format (PDF).
If you need Adobe Acrobat Reader,
you can get it free here.