Welcome to Switch!
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Activity Tips
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Enhance your energy level in the middle of the
day! Take the stairs instead of the elevator.
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The National Institute on Media and the Family recently launched
its new innovative program designed to promote healthy lifestyles
in Cedar Rapids and Lakeville. Switch – active lifestyles
from MediaWise® will measure changes in behavior relating
to fitness levels, nutritional choices, and screen time usage
of third through fifth graders in several Cedar Rapids, Iowa
and Lakeville, Minnesota schools over the next eight months.
Switch makes it easier for parents and kids to choose
healthy and active lifestyles. Switch will promote
increased physical activity, sound nutritional choices, and
moderated screen time in an effort to enhance the overall
health of children.
 Specifically,
Switch will provide practical, easy tips that prompt
students to:
- Switch up their level of physical activity;
- Switch over to choosing more fruits and vegetables;
and
- Switch down hours spent in front of screens.
With their families, students will set weekly and monthly
goals and will receive Switch materials to support
their efforts in Switching what they do, chew, and
view each month.
 The
Switch team will produce a final report, including
research findings, and make the report available to the community
at large. The team will also recommend strategies for sharing
the information with other communities and stakeholders based
on the project’s conclusions.
The National Institute on Media and the Family is grateful
to Cargill and the Healthy and Active America Foundation for
sponsoring Switch in Cedar Rapids; and Fairview, Medica, and
the Healthy and Active America Foundation for sponsoring Switch
in Lakeville.
The National Institute on Media and the Family looks forward
to both Cedar Rapids and Lakeville serving as models for other
communities across the country.
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