 Communities
across the country are not only grappling with
the health and economic effects of the high rates
of overweight and obesity among adults, but even
more serious are the sky-rocketing rates of overweight
and obesity among children. The implications for
a community's health care needs, business productivity,
and wellness of its citizens are critical. That's
why the groundbreaking design of Switch
seeks to involve the entire community in not only
learning about the effects of overweight and obesity,
but also how to take three steps to a healthier
lifestyle.
About Switch
 Designed
by the National Institute on Media and the Family
to be a unique family-centered solution for
the overweight and obesity crisis - Switch
includes a research-based
community awareness program. Funded by Cargill,
the Healthy and Active America Foundation, Fairview
Health Services, and Medica, Switch was
developed and trialed in communities encompassing
community settings. Groundbreaking in its content,
Switch promotes increased physical activity,
sound nutritional choices, and moderated screen
time which will increase the physical fitness
and overall health of children and their families.
Switch will work in your community by:
- Quickly building awareness.
- Targeting three critical behaviors in an
engaging way.
- Involving families and community stakeholders.
Community benefits from Switch
A Switch Community License lets a community
use Switch communication materials on a
community-wide basis. Switch becomes the
"umbrella" under which a community links
together its health, fitness, and wellness initiatives
with a common set of goals, enabling a community
to send a clear message about the steps to take
to meet these goals:
 Switch
what you Do.™
 Switch
what you View.™
 Switch
what you Chew.™
 Switch
Program Components
The Switch Community Awareness Program
includes:
- Switch Program and Public Relations
Consultation Day
- Switch and Mediawise® posters
- MediaWise® ad templates about
children's health
- Switch billboard production copy
- Switch information cards
- Switch banner
- Set of articles for newspapers, etc.
For more information on bringing Switch
to your community contact: Randi
Callahan, Switch Project Manager
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