The National Institute on Media and the Family launched its new innovative program designed to help communities, schools and families promote and choose healthy lifestyles.

Switch™ active lifestyles from Mediawise makes it easier for parents and kids to choose healthy and active lifestyles. Switch promotes increased physical activity, sound nutritional choices, and moderated screen time which will increase the physical fitness and overall health of children.

Specifically, Switch provides a practical and fun way to help children and families:

Switch what you Do.™ Switch what you View.™ Switch what you Chew.™

Communities use Switch to promote healthy and active lifestyles across their community. Schools and organizations who work with children who use Switch to give their students and families the tools to choose a more healthy and active lifestyle.

Switch supports a families time together and helps families take the first steps and keep making the changes that ensure their children have the healthiest possible future.

The National Institute on Media and the Family is grateful to the initial sponsors of Switch: Cargill, the Healthy and Active America Foundation, Fairview, and Medica.