No. Why Kids-of All Ages-Need It and Ways Parents Can Say It
David Walsh, Ph.D.

Self discipline is twice as strong a predictor of school and career success as intelligence. And it's eroding in our kids. No is not just a word; it's a parenting strategy. By saying no when they need to, parents help their children learn skills of self discipline including self-reliance, respect, integrity, the ability to delay gratification, and a host of other crucial character traits. Although the importance of no should be obvious, too many children are not learning it because of powerful cultural messages that scream "More, Fast, Easy, and Fun."

Now, renowned psychologist Dr. David Walsh provides parents and teachers with an arsenal of tactics, explanations, and examples for using no the right way with their kids. By applying these techniques, parents will regain confidence in their own judgment and ability to say no. Dr. Walsh explains that regaining the ability to say no is not only important for our kids' well-being but essential for our country's economic future.

Other parenting books broach the topics of tough love and discipline, but only NO offers the lively voice, warm wisdom, science made simple, and breadth of knowledge that readers have come to expect from Dr. Walsh. With down-to-earth advice that can be put into practice immediately-and affecting and humorous anecdotes to illustrate central points and remind readers that they're not alone-NO gives parents real, effective strategies for helping their children grow up healthy and happy.