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Vol. 7: This Issue
Dissecting TV Ratings
In 1997, the TV industry began using a voluntary TV ratings
system designed to give parents more information about the
content and age-appropriateness of TV shows. These ratings
are called TV Parental Guidelines. As the name suggests,
these ratings are only "guidelines." Program producers
or the networks decide what the rating will be and thus
ratings vary from show to show and network to network. NBC,
for example, does not use the content labels.
Audience - Indicates the audience for
which a television program is appropriate: Y, Y7, G, PG,
14, MA.
The Content Label - Indicates shows containing
higher levels of violence, sex, adult language, or suggestive
language.
TV Parental Guidelines may have one or more letters added
to the basic rating to let parents know when a show contains
higher levels of violence, sex, adult language, or suggestive
dialogue:
V - violence
S - sexual situations
L - coarse or crude indecent language
D - suggestive dialogue (usually means talk about sex)
FV - fantasy violence
TV-Y All Children This
program is designed to be appropriate for all children.
Whether animated or live action, the themes and elements
in this program are specifically designed for a very young
audience, including children from ages 2-6. This program
is not expected to frighten younger children. What
you need to know: Not all TV-Y shows are violence-free.
Some shows with cartoon violence are rated TV-Y, such as
the "Road Runner" cartoons. There is no content
rating to let you know if a TV-Y show contains violence.
TV-Y7 Directed to Older Children
This program is designed for children age 7 and
above. It may be more appropriate for children who have
acquired the development skills needed to distinguish between
make-believe and reality. Themes and elements in this program
may include mild fantasy or comedic violence, or may frighten
children under the age of 7. Therefore, parents may wish
to consider the suitability of this program for their very
young children. What you need to know:
TV-Y7 shows that contain a lot of fantasy violence are supposed
to be labeled with the FV rating. But even some TV-Y7 shows
without the FV label may contain fantasy or comedic violence
that could be of concern to some parents, although it is
usually much milder than in those shows with the FV rating.
TV-Y7-FV Directed to Older Children - Fantasy
Violence For those programs where fantasy
violence may be more intense or more combative than other
programs in the TV-Y7 category, such programs will be designated
TV-Y7-FV.What you need to know: A TV-Y7-FV rating indicates
a program that may contain some or all of the following
characteristics: violence as a prevalent feature of the
program; fighting presented in an exciting-even thrilling-way;
villains and superheros valued for their combat abilities;
violent acts glorified; and violence depicted as an acceptable
and effective solution to a problem. Fantasy violence may
be part of an animated cartoon, a live-action show, or a
program that combines both animation and live action.
TV-G General Audience Most
parents would find this program appropriate for all ages.
Although this rating does not signify a program designed
specifically for children, most parents may let younger
children watch this program unattended. It contains little
or no violence, no strong language, and little or no sexual
dialogue or situations.What you need
to know: Most TV-G shows don't contain any sex, violence,
or adult language at all. Those that do have such content
are usually mild. TV-G shows do not list content ratings.
TV-PG Parental Guidance Suggested This
program contains material that parents may find unsuitable
for younger children. Many parents may want to watch it
with their younger children. The theme itself may call for
parental guidance and/or the program contains one or more
of the following: moderate violence (V), some sexual situations
(S), infrequent coarse language (L), or some suggestive
dialogue (D).What you need to know:
Many TV-PG shows do contain moderate levels of sexual dialogue
or violence, and not all of them are labeled with the content
ratings. TV-PG shows with higher levels of sex, violence,
or adult language are usually marked with content labels.
TV-14 Parents Strongly Cautioned This
program contains some material that parents would find unsuitable
for children under 14 years of age. Parents are strongly
urged to exercise greater care in monitoring this program
and are cautioned against letting children under the age
of 14 watch unattended. This program contains one or more
of the following: intense violence (V), intense sexual situations
(S), strong coarse language (L), or intensely suggestive
dialogue (D). What you need to know: Most TV-14 shows contain sex,
violence, and/or adult language. Not all of those shows
are labeled with the content descriptors. TV-14 shows with
the highest levels of sex, violence and/or adult language
are usually labeled with the content ratings. A TV-14 rating
without content labels may also indicate a program with
a mature theme.
TV-MA Mature Audience Only This
program is specifically designed to be viewed by adults
and therefore may be unsuitable for children under 17. This
program contains one or more of the following: graphic violence
(V), explicit sexual activity (S), or crude indecent language
(L). What you need to know:
Few shows are labeled TV-MA.
In the News
Before television came to the South Pacific nation of Fiji,
"going thin" was a worry in a culture which admired
a robust, nicely rounded body. Researchers say girls now
want to look like TV stars.
Study Finds TV Alters Girls' View
of Body
Television came to the island of Fiji in 1995. The girls
of Fiji are now watching the girls of "Melrose Place"
and the result has been dramatic. In just 38 months, and
with only one channel, a television-free culture that defined
becoming full-figured as desirable has become a television
culture where big is not beautiful.
"The acute and constant bombardment of certain images
in the media are apparently quite influential in how teens
experience their bodies," says Anne Becker, head of
research at the Harvard Eating Disorders Center and assistant
professor of medical anthropology at Harvard Medical School.
Becker investigated shifts in body image and eating practices
in Fiji for three years. Before 1995, Becker said there
was little talk of dieting in Fiji. The year TV was introduced,
only 3 percent of girls reported they vomited to control
their weight. Three years later, 15 percent reported the
behavior and 69 percent of the girls said they had been
on a diet at some point in their lives. One girl in the
study said teen-agers on television are "slim and very
tall" and "we want our bodies to become like that...
so we try to lose a lot of weight."
"They look to television characters as role models,"
said Becker. Fiji has only one channel which broadcasts
programs from the United States, Britain, and Australia.
Favorite programs include: "Melrose Place," "ER"
and "Xena: Warrior Princess."
Story compiled from Associated Press, New York Times, Boston
Globe
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