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MediaWise® With Dr. Dave   Print this page

Ancient Bhutan's Encounter with the Electronic Age

It was the last nation on earth without television. Then, in 1999, by royal decree from the Dragon King, Bhutan allowed its citizens to have cable. A country half the size of Indiana, Bhutan is located in southeastern Asia between China and India. Until recently, it was known for its traditional lifestyle, peaceful isolation, and deep devotion to Buddhism. Lately, it has made headlines for a crime wave that may mark the beginning of an even larger societal crisis. Many in Bhutan believe television may be the root of the rift in the country's centuries-old peaceful values.

Not long after tranquil Bhutan lifted the ban on television, the country experienced crime that was previously unimaginable - murder, drug abuse, vandalism, theft, and fraud. Immediately, experts and elders pointed out that the violent scenes on the 46 available cable channels (mostly imported from America) seemed to be replicating in real life. Editorials in the national newspaper called for censorship and even a ban on foreign broadcasters. Letters to the editor expressed concern that television now controls the minds of Bhutan's citizens, especially its children.

In response to widespread concerns, Bhutan's deputy minister of communications announced a study to determine TV's impact. While the study is not yet complete, an independent group of Bhutanese academics found that cable television was responsible for "dramatic changes" to society, including rising crime, corruption, an insatiable appetite for western products, and different attitudes toward love and relationships. In addition, the study found that nearly half of Bhutan's children watch up to 12 hours of TV every day.

In the coming years the full impact of TV on Bhutanese society should become clearer. Television is contributing to rapid changes as Bhutan attempts to join the modern world community. Although TV is not the only cause of Bhutan's tragic new problems, the people of Bhutan should work fast to protect children from the harmful effects of the media. Now that Bhutan has entered the electronic age, it needs to face the challenges this new age presents.

TV has given Bhutan a valuable new window on the world - children and adults alike now have unprecedented access to untold educational and entertainment resources. Unfortunately, the people of Bhutan will also have an unfettered doorway to TV's violence and smut.

Bhutan's example is hard to ignore. The clash between "TV values" and community values occurs everywhere television is available. Allowing your children to watch whatever they want whenever they want to watch it is like allowing total strangers into your home. No sane parent would ever do that. The key is to set guidelines about how much and what can be watched. If you use it sensibly, TV can give you a portal to far-away places and fascinating cultures - a tiny mountain country, for instance, with a benevolent ruler known as the Dragon King.

David Walsh, Ph.D. is the president and founder of the National Institute on Media and the Family (www.mediafamily.org). He has written seven books and is a frequent guest on national radio and television.

 
 
 
 
  © National Institute on Media and the Family.