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Real people creating
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San Diego Youth Say No to Drugs in Video Games.

East County Youth Coalition campaigns against video games that promote alcohol and drug use.
San Diego Youth Say No to Drugs in Video Games
Youth voices.
Parents, politicians and community leaders across the country have been up in arms about video game content that pushes the envelope. But what about the kids who play them? Talk to members of the East County Youth Coalition, a project of the Institute for Public Strategies. The group consists of high schoolage youth from throughout East County, San Diego. The goal of the group is to empower young people to improve the environments in which they live. More and more, that environment is filled with video game screens depicting sex, drugs, and violence—and these young people have something to say about it.

Kids making a difference for other kids.
The group is currently focusing on the video game NARC, a game that allows players to assume the role of a cop whose mission it is to take down a drug cartel. Along the way, you can take drugs to give you an edge—making you run faster, be able to identify enemies, and hit targets. Young members of the ECYAC object to the glorification of drug use in the game and are mounting a powerful campaign against it. Through sting operations, media events, and presentations, the group is educating their community and peers about the game and the real impact of drugs on their community, as opposed to the virtual one.
“ I have friends that do drugs and I’ve seen what happens to them. If they see what the video games are doing, maybe they are going to go out and do it too. Because it looks like fun.”
- Terrel Chapple
  Member, ECYAC
 
 
 
“ The game says to me ‘ you can control this [drug use].’ And in the game you can, because you are just pushing buttons. But in real life you don’t have those buttons to push.”
- Darrell Allbritton
  Community Organizer
  Institute for Public
  Strategies.
 
 
 
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