Switch™
works!
Institute announces groundbreaking research
results.
The
National Institute on Media and the Family announced
today that its community and family-focused pilot
program showed that a substantial number of kids
turned off their televisions, engaged in more
physical activity and ate more fruits and vegetables.
Switch™ - active lifestyles from MediaWise®
is the first childhood obesity prevention project
to incorporate the amount of screen time component
as a factor for the overall health of children.
After reviewing the data collected over eight
months, the National Institute on Media and the
Family found several key findings which solidify
past research linking the amount of screen time
to the bulging waistlines of children. In addition,
Switch™ data showed real improvement in changing
children’s habits. “The greatest news
is that the most significant improvement was in
kids who were the most at risk of being overweight
and were actively engaged in the program.”
