Since 2004, the Institute has partnered with nearly
one hundred early childcare centers to bring information
and resources about the powerful impact of media on
children’s health and development directly to caregivers.
The Institute believes that this work is a necessary
and critical component to building high quality early
childcare programs and helping children succeed in school.
As a result of the Institute’s work, more kids
watch less television, read more, spend more time with
their parents, and watch age-appropriate content.
The National Institute on Media and the Family’s
hallmark is its talent and expertise to “translate”
scientific, and market information about media trends
into understandable implications and realistic tools
for parents to use with their children at home, in schools
and communities. Our vision is to have these resources
available to all early child care centers across the
country.
