National Institute on Media and the Family

Test Your TV Advertising Knowledge

1. Approximately how much do U.S. kids ages 3-17 spend on items for their personal use and entertainment each year?

a) $10 billion
b) $25 billion
c) $50 billion
d) $100 billion

2. Research shows that advertisers believe children become consumers at age:

a) newborn
b) 3 years
c) 5 years
d) 8 years

3. The purchasing influence of U.S. children ages 3-17 is how much annually?

a) $75 billion
b) $180 billion
c) $340 billion
d) $510 billion

4. How many American children have a TV in their bedroom?

a) 25%
b) 40%
c) 56%
d) 75%

5. Which of the following is the most sought-after consumer segment in the U.S.:

a) Dual-income adult households
b) Retirement households
c) Households with children
d) Millionaire households

6. How many hours does the average U.S. child spend reading per week?

a) 2
b) 5
c) 10
d) 14

7. How many TVs does the average American family own?

a) 1
b) 1.5
c) 2.4
d) 4

8. How many hours does the average U.S. child spend on homework per week?

a) 4
b) 9
c) 15
d) 20

9. What percentage of American families have TV sets?

a) 65%
b) 75%
c) 89%
d) 99%

10. How many hours does the average U.S. child spend watching TV per week?

a) 8
b) 18
c) 28
d) 38

And the answers are: 1-c, 2-b, 3-c, 4-c, 5-c, 6-a, 7-c, 8-a, 9-d, 10-c.

This quiz is presented monthly by the National Institute on Media and the Family.
http://www.mediafamily.org