Alissa M. Peichel

Training Consultant

Alissa Peichel is a native of Winthrop, Minn. Her entrepreneurial spirit began at a young age working alongside her father at his bait and tackle shop, JB Lures. Alissa has carried that entrepreneurial spirit throughout her career in financial planning, and for the past seven years at Edward Jones. Through seminars, workshops and coffee clubs she has educated classrooms, families and clients on the importance of delayed gratification and workshops around, "How to Raise Money Smart Children." In addition, she hosts women's seminars based on David Bach's book, Smart Women Finish Rich. This summer, she started her role as a program manager for the National Institute on Media and the Family. She helped bring Minnesota Say Yes to No, a statewide book-read campaign, from concept to implementation in three months. The Say Yes to No community conversation is based on Dr. David Walsh's latest book, No: Why Kids - of All Ages - Need It and Ways Parents Can Say It. The campaign has received national recognition and has appeared in the Wall Street Journal and U.S. News and World Report. Since the campaign launched in August 2007, she has received inquiries about how to launch Say Yes to No in over 17 other states and Canada. As a result, she has transitioned out of her financial practice to work full-time for the National Institute on Media and the Family and the Say Yes to No campaign.

Alissa is a founder of The Dedicated Diva Club, a nonprofit organization for women that aims to educate and empower women. She is a Rotarian and on the board for Habitat for Humanity. Alissa received a bachelor's degree in business management from the College of St. Benedict /St. John's University.