MediaWise is an initiative of the National Institute on Media and the Family, the world's leading and most respected organization on the impact of electronic media on children and families. MediaWise educates parents, teachers, the media and communities how to maximize the positive benefits of media for children while minimizing the harm. MediaWise is the basis for a grassroots movement that promotes healthier media habits.

In 1938 the writer E.B. White predicted that television would be "the test of the modern world." Television and more recent inventions like video games and the Internet have indeed changed the modern world. While capable of producing great benefits, these media can also cause great harm. Too many children in our schools and communities are suffering from that harm. Children now spend more time in front of TV and video games screens than they spend on any other activity of their lives except sleeping. Research shows that unhealthy media habits have been linked to a host of problems, especially aggressive and violent behavior, lower reading scores, poor academic performance, unhealthy sexual behaviors, obesity, tobacco use and underage drinking.

Across North America schools, youth and family organizations, and faith communities are joining the MediaWise movement. MediaWise is reaching families with the information they want and need to make wiser media choices in line with a child's development. It helps them provide a positive answer to the question, "When you're not teaching your children, who is?"

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