Our children are in trouble. Kids from
preschool through high school are laying
building blocks for success in school and
life. They include self-discipline, the
ability to delay gratification, perseverance,
imagination, and respect. Study after study
shows that poor media habits undermine every
single one of these building blocks. Instead
of being given the tools and experiences
they need to succeed, more and more kids
are shaped by a media culture that promotes
more, easy, fast, fun, violence and disrespect.
We
are your resource.
Since 1996, the National Institute on Media and the
Family has worked tirelessly to help parents and communities
“watch what our kids watch.” The National
Institute on Media and the Family is the world's leading
and most respected research-based organization on the
positive and harmful effects of media on children and
youth. The National Institute on Media and the Family
is an independent, nonpartisan, nonsectarian, and nonprofit
organization that is based on research, education, and
advocacy. Its MediaWise®
movement is being adopted in communities throughout
the country to help families make wiser media choices
and encourage parents to “Watch What their Kids
Watch.”
Mission: To maximize the benefits and minimize
the harm of media on the health and development of children
and families.
Vision: To be the trusted national voice and
resource to help children and families thrive within
the dynamic media culture.
